Megaworld: Building a Global Brand

Megaworld Corporation has created a big name for itself over the years, exemplifying excellence in the Philippine real estate industry. Today, as it continues to expand its brand, the company believes that there are no boundaries when it comes to reaching and engaging customers.

Megaworld, with its years of experience in feeling the pulse of its niche market, has  developed a keen understanding of the kind of real estate products and services that click with its customers.  As a developer, the company has gone from strength to strength, building stand-alone projects, townships, central business districts, and now, integrated tourism communities. 

As a marketer, it is taking the Megaworld brand to new heights in the international scene. Through Megaworld International, its overseas marketing arm, Megaworld is reaching out to more Filipinos based abroad.  The marketing group's message: As the Philippines' No.1 provider of mid-income residential condominiums and business process outsourcing office spaces, and as the pioneer of a live-work-play-learn lifestyle, Megaworld is creating the best value for real estate customers and investors.



Megaworld Investing P35B in 2 Bacolod Townships

Andrew Tan-led property developer Megaworld Corp. is investing P35 billion within the next 10 years to build two townships in Bacolod City, Negros Occidental, the country’s sugar capital.

The first township, to be called “The Upper East,” is located on a 34-hectare property that used to be the Bacolod-Murcia Milling Co. (BMMC), Megaworld disclosed to the Philippine Stock Exchange on Thursday. This is envisioned to be Bacolod’s version of an upscale lifestyle district where residential condominiums, malls and commercial centers, business process outsourcing (BPO) office towers, tourism and leisure facilities as well as recreational parks and open space. This is inspired by New York City’s affluent Upper East Side district.

This project is bounded by Burgos Avenue on the north, Lopez Jaena Street on the west and Circumferential Road on the east and is just across the new government center. This prime location, which the local people simply refer to as “East,” is now known to be Bacolod’s booming commercial and BPO district.


Megaworld launches 2nd tower in One Lakeshore Drive in Davao

Property giant Megaworld Corp. has launched the second residential tower in its 11.2-hectare Davao Park District ahead of schedule due to the strong take-up of the first tower.

Megaworld said the first residential tower of One Lakeshore Drive has already been nearly sold out in less than two months since subsidiary Suntrust Properties Inc. started selling units in the project.

“We are very happy with the overwhelming reception of Davaoeños to our first residential project in Davao Park District. Our experience is far beyond what we have expected,” said Harrison M. Paltongan, president of Suntrust Properties Inc., a wholly-owned subsidiary of Megaworld.

The property powerhouse said it expects at least P2 billion in sales from One Lakeshore Drive this year.


Megaworld eyes double-digit growth in 2015

Megaworld Corp., a leading property developer founded by billionaire Dr. Andrew Tan, expressed optimism that it can grow in all market segments and post double-digit growth in all segments in 2015.

“We expect townships to lead the way in our growth drive in 2015,” the company said.

“As far as Megaworld is concerned, we don’t foresee a property bubble. We don’t have speculative buyers. Just look at our condominiums—all are occupied,” the company added.

Megaworld has introduced 15 successful large-scale, master-planned, mixed-use townships across the country. These are the 18-hectare Eastwood City in Quezon City, the first cyberpark in the Philippines;  Newport City in Pasay City, 25 hectares; McKinley West, 34.5 hectares; McKinley Hill, 50 hectares; Uptown Bonifacio, 15.4 hectares, and Forbes Town Center in Fort Bonifacio, 5 hectares; Mactan Newtown in Lapu-Lapu City, Cebu, 28.8 hectares; Iloilo Business Park in Mandurriao, Iloilo, 72 hectares; Woodside City in Pasig, 12.3 hectares and Davao Park District in Davao, 11 hectares.