The most important social media trends to know for 2021
Businesses today are tasked with how to refocus and reflect their approaches on social media moving forward. That is, finding a balance between making sense of their social media data while also finding fresh ways to engage with customers.
Social media stories are not going anywhere.
Social media Stories are mobile, full-screen, vertical videos, and images that appear outside of your regular feed and only last for 24 hours before they disappear. They’re temporary, with a small caveat: they can be organized into collections on some apps like Instagram for later viewing.
By using Stories especially impromptu videos and images, companies are giving their followers a glimpse into what’s happening in their business right now. Followers can get a look at a moment in the company’s day, and they feel like they’re a part of it because they have been invited.
Social media videos are always on the rise.
Video Marketing is outperforming most other types of content, not just on social media, but online as a rule. Billions of hours of video are watched every day and that is expected to continue even during this pandemic. What’s more, video gets a lot more engagement on social media: 1,200% more shares than text and image updates combined.
Authenticity matters in social media marketing.
By definition, authenticity is being real, or genuine. This is definitely what you should be trying for on social. Even though everyone plays the whole keeping-up-appearances game on social media, authenticity comes naturally to a lot of people on their personal profiles—even if they aren’t being entirely authentic.
Authenticity comes because they’re sharing content that is real life, and even though we curate our feeds, and share only our best moments, we’re still sharing our real lives. How to be authentic? Be honest and transparent. Post real updates that reflect your genuine personality and the brand, and the likes and comments will come naturally. Use your voice. When you engage with your followers online, respond using your real voice. Don’t write back with what you think they want to hear; write how you actually feel.
Growth in messaging apps.
The growing trend of using mobile messaging apps for marketing makes sense. According to a Facebook survey on messaging app use, more than half of the participants preferred to message a brand on one of their messaging apps rather than calling them.
Currently, businesses are heavily using apps like Facebook Messenger and WhatsApp. They’ve also dabbled in more niche apps like Snapchat. But, with all the messaging platforms out there, you might be wondering, “Which one is right for me?”
Customer service in social media.
As a brand, you’ve likely already worked on customer service in some form. Social media may only be one channel for customer care, but since it’s so immediate and accessible, customers will be reaching out to you whether or not you have a plan in place. Get ahead of potential customer complaints and compliments by planning your own social service approach.
Social customer care not only addresses the customer that you’re interacting with but also anyone who might be a witness to the public exchange. Responding to all direct questions sends a message to customers that you’re watching and actively participating. Selectively responding means you don’t care about all of your customers. In a way, social customer care is a springboard for increased sales and brand loyalty.